Housing Authority of the City of Erie
Housing Authority of the City of Erie
Veronica Lorya

Veronica Lorya

Bird Drive

My family emigrated from Kenya to Erie, PA, and lived in the Housing Authority’s Bird Drive community. In my youth, I spent my summers attending the YMCA Kids Club. I attended Saint James Elementary and Villa Maria Academy High School. Upon graduation, I studied at Penn State University – Erie where I double majored in International Business and Marketing and minored in Operations and Supply Chain Management. During my undergraduate years, I held several leadership positions on campus including Multi-Cultural Council President and spent my summers interning with the Housing Authority as an Accounting and Building Management Intern as well as working as a YMCA Kids Club counselor. In my senior year, I was selected to be the undergraduate commencement speaker.

Upon graduation, I moved to New York City where I worked at American Field Service for four years on the Global Participant Support team managing the support and training for students and volunteers in four states. Determined to have a career in Marketing, I transitioned into the Luxury business in 2018 where I started working at LVMH (Louis Vuitton Moet Hennessy). On the Cultural Diversity team, I helped develop strong and effective culturally diverse millennial marketing programs through live experiences, strategy, entertainment marketing, and brand partnerships. I fostered relationships with key community stakeholders, agencies, and influencers and have managed projects with notable guests including Lin-Manuel Miranda, Oprah Winfrey, Marc Anthony, Jimmy Fallon, and Ricky Martin.

My passion for storytelling and creativity has been the fuel in my career and I hope to continue in this path and one day become the Chief Marketing Officer at a Global Beauty brand.

I love to travel, whether it be for business or leisure, I have traveled to several countries and have been to six out of the seven continents. In 2019 I traveled to Australia where I was able to scratch off a lifelong dream of holding a koala bear and feeding a kangaroo.

More Success Stories